JINHUA ARCHITECTURE PARK MULTIMEDIA PAVILION


Awards:

AR Award 2010 (commendation), Bauwelt Preis 2009 (shortlist), Contractworld Award 2009 (shortlist)


Location:

Jinhua / China


Architecture:

Erhard An-He Kinzelbach


Project type:

Direct commission


Client:

Jindong New District Government


Consultants:

Ai Weiwei /FAKE Design (masterplan, CA), Hou Xinhua (structure)


Area:

67 m2 GFA


Time:

2005-2007








The Multimedia Pavilion is part of Jinhua Architecture Park. The park was a collaborative project  masterplanned and curated by Chinese artist Ai Weiwei who, together with Herzog de Meuron, invited 17 architects and artists from 7 different countries to design individual "follies" with different programs in the park. The park complements Jindong New District and stretches over 2 kilometers along Yiwu River, at an average width of 80 meters.


The design of the pavilion interprets multimedia in its broadest sense: the screening of a movie, with both sound and moving image, constitutes its most basic form, with a high potential for collective experience. The open air cinema maximizes this potential. The virtual space of the projecting light becomes the generating moment for the physical space. The single surface is transformed into an ergonomic landscape that renders additional furniture unnecessary. As a result, a versatile and polyvalent space serves not only the various aspects of the multimedia experience, but also as a gathering and lounging space in the middle of the park, superimposing the digital with the physical realm.